B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
56%
56% -- share of cmos lacking budget for 2026 strategy for CMOs and marketing leaders (North America, UK, Europe; mostly companies above $1 billion revenue) (Q1 2026)
56% of surveyed CMOs report lacking the budget required to deliver their 2026 strategy.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
56%
Unit
Percentage
Data Vintage
Q1 2026
Entity
Sample Size
401
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Gartner
Primary
Tier C
https://www.awesomic.com/blog/vibe-marketing ↗
Source Article
How Vibe Marketing Can Help Your Business Grow in 2026
How Vibe Marketing Can Help Your Business Grow in 2026
Key takeaways:
- Vibe marketing means setting direction and letting AI execute: you define the brief, the voice, and the judgment calls, and the tools produce the volume. MarTech's working definition is "machine-accelerated creativity."
- Almost…
Original Research
Gartner
· Original study ↗
Methodology
Gartner 2026 CMO Spend Survey, conducted January to March 2026 among 401 CMOs and marketing leaders across North America, the UK and Europe, mostly at companies above $1 billion in revenue
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
CMOs and marketing leaders (North America, UK, Europe; mostly companies above $1 billion revenue): 56% share of cmos lacking budget for 2026 strategy. Source: Gartner (Q1 2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/cmos-lacking-budget-2026-strategy
HTML Embed
<blockquote cite="https://lighthousedata.io/data/cmos-lacking-budget-2026-strategy" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>56%</strong> -- share of cmos lacking budget for 2026 strategy for CMOs and marketing leaders (North America, UK, Europe; mostly companies above $1 billion revenue)<br><small>Source: Gartner (Q1 2026) · <a href="https://lighthousedata.io/data/cmos-lacking-budget-2026-strategy" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.