B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
92%
92% -- annual client retention rate for Eight-figure digital marketing agencies (2025)
Eight-figure agencies maintain a 92% annual client retention rate according to the Predictable Profits 2025 Agency Growth Benchmark.
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Lighthouse Research Team
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Evidence graded
Value
92%
Unit
Percentage
Data Vintage
2025
Entity
Sample Size
300
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Predictable Profits
Primary
Tier B
https://digitalstrategyforce.com/journal/what-questions-should-you-ask-before-signing-a-digital-mark… ↗
Source Article
What Questions Should You Ask Before Signing a Digital Marketing Contract? | Digital Strategy Force
What Questions Should You Ask Before Signing a Digital Marketing Contract?
The contract a digital marketing agency puts in front of a prospective client is the first and most honest signal of how the engagement will actually function. Before a single deliverable, the contract reveals accountability,…
Original Research
Predictable Profits
· Original study ↗
Methodology
Predictable Profits 2025 Agency Growth Benchmark survey of over 300 agencies
Methodology documented
Segmentation
IndustryDigital Marketing
Company SizeEnterprise
RoleAll marketers
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Eight-figure digital marketing agencies: 92% annual client retention rate. Source: Predictable Profits (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/eight-figure-agency-client-retention-2025
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<blockquote cite="https://lighthousedata.io/data/eight-figure-agency-client-retention-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>92%</strong> -- annual client retention rate for Eight-figure digital marketing agencies<br><small>Source: Predictable Profits (2025) · <a href="https://lighthousedata.io/data/eight-figure-agency-client-retention-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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