B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
7.7%
7.7% -- marketing budget for global marketing decision makers (2025)
In 2025, global marketing decision makers operated with a mean marketing budget representing 7.7% of company revenue.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
7.7%
Unit
Percentage
Data Vintage
2025
Entity
Sample Size
405
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
79
Source
Gartner
Primary
Tier A
https://www.chiefmarketer.com/era-of-less-continues-for-cmos/ ↗
Source Article
‘Era of less’ continues for CMOs - Chief Marketer
Retail chief marketing officers report a marketing budget that is 7.1% of a company’s revenue, a decrease from last year and lower than the average across industries.
Gartner’s annual CMO Spend Survey finds that marketers are continuing to operate with a reduced budget post-pandemic, with a mean bud…
Original Research
Gartner
· Original study ↗
Methodology
Gartner’s annual CMO Spend Survey
Methodology documented
Segmentation
Channelcommon_crawl
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Plain Text
global marketing decision makers: 7.7% marketing budget. Source: Gartner (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/mean-marketing-budget-2025
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<blockquote cite="https://lighthousedata.io/data/mean-marketing-budget-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>7.7%</strong> -- marketing budget for global marketing decision makers<br><small>Source: Gartner (2025) · <a href="https://lighthousedata.io/data/mean-marketing-budget-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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