B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
68%
68% -- small businesses planning marketing budget increase for US small businesses (2026)
68% of small businesses plan to increase their marketing budgets.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
68%
Unit
Percentage
Data Vintage
2026
Entity
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
MarketingProfs
Primary
Tier C
https://polarismarketingsolutions.com/local-marketing-for-small-business/ ↗
Source Article
Local Marketing for Small Business: A 2026 Guide to Local Growth
As a small business, local marketing isn't just another strategy—it’s your secret weapon for turning proximity into real profitability. It's about becoming the undeniable first choice for customers right in your neighborhood, using a smart mix of tools to build a fortress around your local market.
W…
Original Research
MarketingProfs
· Original study ↗
Methodology
Cited via MarketingProfs.com; original survey not identified
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2025 | 49% | |
| 2026 (current) | 68% | +38.8% |
Segmentation
Industrymarketing
Company SizeSMB
RegionUS
RoleAll marketers
Cite this stat
Plain Text
US small businesses: 68% small businesses planning marketing budget increase. Source: MarketingProfs (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/small-business-marketing-budget-increase-2026
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<blockquote cite="https://lighthousedata.io/data/small-business-marketing-budget-increase-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>68%</strong> -- small businesses planning marketing budget increase for US small businesses<br><small>Source: MarketingProfs (2026) · <a href="https://lighthousedata.io/data/small-business-marketing-budget-increase-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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