B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
7.7%
7.7% -- marketing budget for marketing budgets (2024)
Marketing budgets dropped to 7.7% of company revenue in 2024 according to Gartner's 2024 CMO Spend Survey.
Attribution:
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Lighthouse Research Team
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Source verified
Evidence graded
Value
7.7%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
70
Methodology
45
Freshness
80
Source
Gartner
Primary
Tier A
https://www.mabbly.com/ideas/ai-agents-arent-just-the-future-theyre-here-to-drive-growth/ ↗
Source Article
What Is a Cross Functional Team? Build One That Drives Revenue | Apollo
Cross functional teams bring together people from sales, marketing, product, and operations to solve complex business problems. When done right, they accelerate revenue growth and improve customer outcomes.
When done poorly, they create coordination overhead and slow decision-making.
The difference …
Original Research
Gartner
· Original study ↗
Methodology
Gartner's 2024 CMO Spend Survey
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2024 (current) | 7.7% | |
| 2025 | 7.7% | 0% |
Segmentation
Channelcommon_crawl
Cite this stat
Plain Text
marketing budgets: 7.7% marketing budget. Source: Gartner (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/marketing-budget-drop-2024
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<blockquote cite="https://lighthousedata.io/data/marketing-budget-drop-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>7.7%</strong> -- marketing budget for marketing budgets<br><small>Source: Gartner (2024) · <a href="https://lighthousedata.io/data/marketing-budget-drop-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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