B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
64.7%
64.7% -- marketing budget for mobile app marketing (2023)
In 2023, 64.7% of surveyed companies reported allocating a larger portion (%) of their marketing budget to mobile ads.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
64.7%
Unit
Percentage
Data Vintage
2023
Entity
Sample Size
1,675
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
70
Methodology
45
Freshness
79
Source
Moloco
Primary
Tier A
https://www.moloco.com/mobile-app-performance-marketing-global-report ↗
Source Article
Digital Marketing Strategy for Healthcare CEOs - Scale Growth Digital
Strategic Guide
A decision-maker’s framework for patient acquisition, HIPAA-compliant channels, and marketing budget allocation. Built for hospital CEOs and health system CMOs who need to grow volume without regulatory risk.
Last updated: March 2026 · 12 min read
The CEO Perspective
HIPAA constraint…
Original Research
Moloco
· Original study ↗
Methodology
Survey of mobile app marketing managers across 9 countries.
Methodology documented
Segmentation
Channelrss_feed
Cite this stat
Plain Text
mobile app marketing: 64.7% marketing budget. Source: Moloco (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/mobile-ads-budget-allocation-2023
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<blockquote cite="https://lighthousedata.io/data/mobile-ads-budget-allocation-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>64.7%</strong> -- marketing budget for mobile app marketing<br><small>Source: Moloco (2023) · <a href="https://lighthousedata.io/data/mobile-ads-budget-allocation-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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