B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
7.7%
7.7% -- marketing budget for marketing budgets (2025)
Marketing budgets averaged 7.7% of company revenue in 2025 according to Gartner's 2025 CMO Spend Survey.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
7.7%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
79
Sources (4)
Gartner
Primary
Tier A
https://www.latentview.com/blog/how-cmos-can-unlock-digital-campaign/ ↗
Source Article
How CMOs Can Unlock Digital Campaign ROI With Conversational Marketing Intelligence
Despite increasing pressure to prove pipeline impact and optimize Customer Acquisition Cost (CAC), marketing budgets remain stagnant. The bottleneck is no longer a lack of data, but the inability to query fragmented, cross-channel campaign data in real-time. By leveraging Databricks Genie and Latent…
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https://www.marketingdive.com/
2026-08-22
demandgenreport.com
https://www.demandgenreport.com/
2026-08-22
Original Research
Gartner
· Original study ↗
Methodology
Gartner’s 2025 CMO Spend Survey
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2024 | 7.7% | |
| 2025 (current) | 7.7% | 0% |
Segmentation
Channelcommon_crawl
Cite this stat
Plain Text
marketing budgets: 7.7% marketing budget. Source: Gartner (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/marketing-budgets-flatlined-2025
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<blockquote cite="https://lighthousedata.io/data/marketing-budgets-flatlined-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>7.7%</strong> -- marketing budget for marketing budgets<br><small>Source: Gartner (2025) · <a href="https://lighthousedata.io/data/marketing-budgets-flatlined-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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