B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
7%
7% -- marketing budget for U.S. small businesses (2020)
According to the U.S. Small Business Administration, businesses with $1M to $5M in annual sales should allocate at least 7% of gross revenue to marketing and advertising.
- Represents the lower bound of the recommended 7-8% range by the SBA for businesses doing $1-$5 million in sales per year, or a bare minimum for maintenance.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
7%
Unit
Percentage
Data Vintage
2020
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
70
Methodology
45
Freshness
76
Source
U.S. Small Business Administration
Primary
Tier A
https://www.searchenginejournal.com/seo-marketing-combat-coronavirus-impact/354780/amp/ ↗
Source Article
13 Ways Businesses Can Use SEO & Marketing to Combat Coronavirus Impact
You should, at this point, be taking the safety precautions recommended by the World Health Organization (WHO).
Many federal governments are stepping up with policies to protect their workers from the certain economic impacts of widespread self-isolation.
In Italy, one of the hardest-hit areas to da…
Original Research
U.S. Small Business Administration
· Original study ↗
Methodology
Recommendation from the U.S. Small Business Administration.
Methodology documented
Segmentation
Channelgovernment
Cite this stat
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U.S. small businesses: 7% marketing budget. Source: U.S. Small Business Administration (2020). Via Lighthouse Intelligence -- https://lighthousedata.io/data/marketing-budget-recommendation-2020
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<blockquote cite="https://lighthousedata.io/data/marketing-budget-recommendation-2020" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>7%</strong> -- marketing budget for U.S. small businesses<br><small>Source: U.S. Small Business Administration (2020) · <a href="https://lighthousedata.io/data/marketing-budget-recommendation-2020" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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