B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
12.6%
12.6% -- marketing budget for Marketing Operations (2020)
12.6% of marketing budget goes to Marketing Operations according to Gartner's survey of 326 B2B and B2C clients.
- 2/3 of organizations have Marketing Ops
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
12.6%
Unit
Percentage
Data Vintage
2020
Entity
Sample Size
326
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
76
Source
b2bfusiongroup.com
Primary
Tier A
https://b2bfusiongroup.com/blog/2020-marketing-budgets/ ↗
Source Article
2020 Marketing Budgets
Here the latest on how Gartner thinks Marketing budgets are shaping up for 2020. It’s somewhat contradictory – on the heels of budgets not seen since 2011 with flat to declining budgets, the report is also saying Marketers are surprisingly optimistic with a small percentage saying they expect budget…
Original Research
b2bfusiongroup.com
· Original study ↗
Methodology
Survey of B2B and B2C clients conducted by Gartner.
Methodology documented
Segmentation
Channelrss_feed
Cite this stat
Plain Text
Marketing Operations: 12.6% marketing budget. Source: b2bfusiongroup.com (2020). Via Lighthouse Intelligence -- https://lighthousedata.io/data/marketing-ops-budget-2020
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<blockquote cite="https://lighthousedata.io/data/marketing-ops-budget-2020" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>12.6%</strong> -- marketing budget for Marketing Operations<br><small>Source: b2bfusiongroup.com (2020) · <a href="https://lighthousedata.io/data/marketing-ops-budget-2020" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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