B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
31%
31% -- marketing budget for global customer loyalty programmes (2024)
In 2024, 31% of marketing budgets globally were dedicated to customer loyalty and CRM.
Attribution:
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Lighthouse Research Team
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Source verified
Evidence graded
Value
31%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
76
Source
Antavo
Primary
Tier A
https://antavo.com/news/antavo-gclr-2025-report/ ↗
Source Article
Antavo Launches the Global Customer Loyalty 2025 Report
Antavo Launches Industry’s Most Comprehensive Global Customer Loyalty Report 2025: Loyalty, AI, Customisation and Rewards on the Rise
January 15, 2025
Antavo, the AI-powered Loyalty Platform, announces today the launch of its Global Customer Loyalty Report 2025, the most comprehensive report in the …
Original Research
Antavo
· Original study ↗
Methodology
Survey of CMOs and marketing experts
Methodology documented
Segmentation
Channelcommon_crawl
Cite this stat
Plain Text
global customer loyalty programmes: 31% marketing budget. Source: Antavo (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/loyalty-marketing-investment-2024
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<blockquote cite="https://lighthousedata.io/data/loyalty-marketing-investment-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>31%</strong> -- marketing budget for global customer loyalty programmes<br><small>Source: Antavo (2024) · <a href="https://lighthousedata.io/data/loyalty-marketing-investment-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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