B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
11%
11% -- marketing budget for small businesses (2020)
According to Gartner's CMO Spend Survey, marketing budgets across small businesses average approximately 11% of their overall revenue.
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Lighthouse Research Team
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Evidence graded
Value
11%
Unit
Percentage
Data Vintage
2020
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
76
Source
Gartner
Primary
Tier A
https://good2bsocial.com/tips-for-developing-your-law-firms-2020-digital-marketing-budget/ ↗
Source Article
Tips for Developing your Law Firm’s 2020 Digital Marketing Budget
Tips for Developing your Law Firm’s 2020 Digital Marketing Budget
Digital marketing plays an integral role in developing a law firm’s brand and generating new business. Law firms that properly invest in digital marketing can more easily reach and influence their prospect’s decisions. What becomes co…
Original Research
Gartner
· Original study ↗
Methodology
Gartner’s CMO Spend Survey
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2020 (current) | 11% | |
| 2026 | 68% | +518.2% |
Segmentation
Channelrss_feed
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Plain Text
small businesses: 11% marketing budget. Source: Gartner (2020). Via Lighthouse Intelligence -- https://lighthousedata.io/data/marketing-budget-small-business-2020
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<blockquote cite="https://lighthousedata.io/data/marketing-budget-small-business-2020" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>11%</strong> -- marketing budget for small businesses<br><small>Source: Gartner (2020) · <a href="https://lighthousedata.io/data/marketing-budget-small-business-2020" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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