B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
14.3%
14.3% -- marketing budget for cybersecurity firms (2026)
In 2026, the average cybersecurity marketing budget represented 14.3% of total company revenue.
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Lighthouse Research Team
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Evidence graded
Value
14.3%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
76
Source
Gartner
Primary
Tier A
https://www.gartner.com/en/marketing/topics/marketing-budget ↗
Source Article
TOP 10 CYBERSECURITY MARKETING STATISTICS 2026 REVEAL TRUST WARS IN DIGITAL SECURITY
28 May TOP 10 CYBERSECURITY MARKETING STATISTICS 2026 REVEAL TRUST WARS IN DIGITAL SECURITY
Updated for 2026. This page has been fully refreshed with the latest cybersecurity marketing statistics, campaign performance benchmarks, and buyer behavior trends, grounded in global cybersecurity spending r…
Original Research
Gartner
· Original study ↗
Methodology
Gartner CMO Spending Survey
Methodology documented
Segmentation
Channelrss_feed
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cybersecurity firms: 14.3% marketing budget. Source: Gartner (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/cybersecurity-marketing-budget-2026
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<blockquote cite="https://lighthousedata.io/data/cybersecurity-marketing-budget-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>14.3%</strong> -- marketing budget for cybersecurity firms<br><small>Source: Gartner (2026) · <a href="https://lighthousedata.io/data/cybersecurity-marketing-budget-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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