B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
11.3%
11.3% -- marketing budget for social media (2023)
Social media receives 11.3% of marketing budgets according to recent CMO surveys.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
11.3%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
70
Methodology
45
Freshness
76
Source
Azarian Growth Agency
Primary
Tier A
https://azariangrowthagency.com/marketing-budget-approval-guide/ ↗
Source Article
Gartner: Marketing Budget Stagnation Makes Executives Too Careful
Misguided and shortsighted marketers are to blame for falling budgets, a new survey by Gartner reports. Marketing budget allocation has shrunk to 2015 levels, dropping from 12.1 percent of total revenue in 2016 to 11.3 percent this year, the firm reported in its latest findings.
Why’s The Money Gone…
Original Research
Azarian Growth Agency
· Original study ↗
Methodology
Based on recent CMO surveys
Methodology documented
Segmentation
Channelrss_feed
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Plain Text
social media: 11.3% marketing budget. Source: Azarian Growth Agency (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/social-media-budget-allocation-2023
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<blockquote cite="https://lighthousedata.io/data/social-media-budget-allocation-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>11.3%</strong> -- marketing budget for social media<br><small>Source: Azarian Growth Agency (2023) · <a href="https://lighthousedata.io/data/social-media-budget-allocation-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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