B
Evidence Grade B
Graded
under review
Safe to Cite
Dated
9%
9% -- marketing budget percent of revenue for companies (general) (2012)
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
9%
Unit
Percentage
Data Vintage
2012
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Bill Blaney (B2B AtoZ)
Primary
Tier C
http://www.fearlesscompetitor.com/tag/management-best-practices-2/page/3/ ↗
Source Article
managementbestpractices - 3/45
Original Research
Bill Blaney (B2B AtoZ)
· Original study ↗
Methodology
Range of 9%-13% cited; midpoint (11%) recorded. Figure quoted from the book 'B2B AtoZ' by Bill Blaney, as cited in a blog post; no underlying methodology stated.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
companies (general): 9% marketing budget percent of revenue. Source: Bill Blaney (B2B AtoZ) (2012). Via Lighthouse Intelligence -- https://lighthousedata.io/data/marketing-budget-percent-of-revenue
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<blockquote cite="https://lighthousedata.io/data/marketing-budget-percent-of-revenue" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>9%</strong> -- marketing budget percent of revenue for companies (general)<br><small>Source: Bill Blaney (B2B AtoZ) (2012) · <a href="https://lighthousedata.io/data/marketing-budget-percent-of-revenue" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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