B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
8.7%
8.7% -- marketing budget percent of revenue for small businesses (2026)
Search Engine Land cited that average marketing budgets for small businesses are around 8.7% of revenue.
- Described as 'around 8.7%'
- Businesses push higher when growth is the primary goal
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Lighthouse Research Team
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Source verified
Evidence graded
Value
8.7%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Search Engine Land
Primary
Tier C
https://andrewwallis.com/gym-marketing-budget/ ↗
Source Article
Gym Marketing Budget: How Much Should You Actually Spend?
Are you treating your marketing like a luxury expense you can cut when things get tight, or the high-octane fuel that actually drives your business forward? Most gym owners I talk to fall into one of two camps when it comes to their gym marketing budget.
Either they’re throwing “hope money” at Meta …
Original Research
Search Engine Land
· Original study ↗
Methodology
Cited from Search Engine Land
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
small businesses: 8.7% marketing budget percent of revenue. Source: Search Engine Land (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/avg-marketing-budget-percent-revenue
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<blockquote cite="https://lighthousedata.io/data/avg-marketing-budget-percent-revenue" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>8.7%</strong> -- marketing budget percent of revenue for small businesses<br><small>Source: Search Engine Land (2026) · <a href="https://lighthousedata.io/data/avg-marketing-budget-percent-revenue" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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