B
Evidence Grade B
Graded
under review
Safe to Cite
Dated
4.8%
4.8% -- marketing budget for B2C Services (2023)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
4.8%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
79
Source
Duke University
Primary
Tier A
https://www.chiefoutsiders.com/blog/right-size-marketing-budget?utm_source=dlvr.it&utm_medium=twitte… ↗
Source Article
How to Right-Size your Marketing Budget and Get C-Suite Alignment
How to Right-Size your Marketing Budget and Get C-Suite Alignment
Part One: Determining Optimal Spending Levels and Overcoming Key Challenges
Marketing budgets make CEOs and CFOs uncomfortable. They often are large, have lots of complicated moving parts, and their impact can be hard to measure and a…
Original Research
Duke University
· Original study ↗
Methodology
CMO Survey data
Methodology documented
Segmentation
Channelrss_feed
Cite this stat
Plain Text
B2C Services: 4.8% marketing budget. Source: Duke University (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/b2c-services-marketing-spend-percentage
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<blockquote cite="https://lighthousedata.io/data/b2c-services-marketing-spend-percentage" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>4.8%</strong> -- marketing budget for B2C Services<br><small>Source: Duke University (2023) · <a href="https://lighthousedata.io/data/b2c-services-marketing-spend-percentage" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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