B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
41%
41% -- marketing budget for growth-stage SaaS companies (2020)
Growth-stage SaaS companies spent an average of 41% of their revenue on sales and marketing according to a 2020 survey.
- Combines sales and marketing spend rather than marketing alone
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
41%
Unit
Percentage
Data Vintage
2020
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
76
Source
cometly.com
Primary
Tier A
https://www.cometly.com/post/saas-marketing-spend-benchmarks ↗
Source Article
SaaS Marketing Spend Benchmarks
Decoding SaaS Marketing Spend Benchmarks
Introduction
Marketing spend is a crucial component of any SaaS (Software as a Service) company's budget, fueling growth and supporting customer acquisition and retention efforts. Understanding industry benchmarks for SaaS marketing spend provides valuable in…
Original Research
cometly.com
· Original study ↗
Methodology
2020 Pacific Crest SaaS survey
Methodology documented
Segmentation
Channelrss_feed
Cite this stat
Plain Text
growth-stage SaaS companies: 41% marketing budget. Source: cometly.com (2020). Via Lighthouse Intelligence -- https://lighthousedata.io/data/growth-stage-saas-marketing-spend
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<blockquote cite="https://lighthousedata.io/data/growth-stage-saas-marketing-spend" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>41%</strong> -- marketing budget for growth-stage SaaS companies<br><small>Source: cometly.com (2020) · <a href="https://lighthousedata.io/data/growth-stage-saas-marketing-spend" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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