B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
6.2%
6.2% -- marketing budget for Media (2023)
In 2023, the media industry allocated an estimated 6.2% of revenue to marketing.
- Estimate
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
6.2%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
81
Source
Rampiq Agency
Primary
Tier A
https://rampiq.agency/blog/b2b-saas-marketing-budget/ ↗
Source Article
B2B SaaS Marketing Budget Planning & Allocation Guide (2025)
Standard Marketing Budget Calculation: % of Revenue
A common approach to setting a SaaS marketing budget is as a percentage of revenue. Research historically suggested 10% of revenue as a “golden percentage” for typical businesses. However, recent data indicates more nuance:
- 2021-2022: SaaS market…
Original Research
Rampiq Agency
· Original study ↗
Methodology
Industry comparison
Methodology documented
Segmentation
Channelrss_feed
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Plain Text
Media: 6.2% marketing budget. Source: Rampiq Agency (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/saas-marketing-budget-media-2023
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<blockquote cite="https://lighthousedata.io/data/saas-marketing-budget-media-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>6.2%</strong> -- marketing budget for Media<br><small>Source: Rampiq Agency (2023) · <a href="https://lighthousedata.io/data/saas-marketing-budget-media-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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