B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
3%
3% -- marketing budget for pharma biotech industry (2023)
In the UK in 2023, the pharma biotech industry allocated an average of 3% of company budgets to marketing.
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
3%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
79
Source
aqueous-digital.co.uk
Primary
Tier A
https://www.aqueous-digital.co.uk/articles/how-much-should-my-marketing-budget-be/ ↗
Source Article
How much should my marketing budget be? - Aqueous Digital
Contents
[What exactly is a marketing budget?]
[Why do I need a marketing budget?]
[How to calculate a marketing budget]
[How do you choose a marketing budget?]
[Which factors affect how much you should allocate to a marketing budget?]
[What is the average marketing budget for a small business?]
No …
Original Research
aqueous-digital.co.uk
· Original study ↗
Methodology
Statista Research Department survey
Methodology documented
Segmentation
Channelrss_feed
Cite this stat
Plain Text
pharma biotech industry: 3% marketing budget. Source: aqueous-digital.co.uk (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/marketing-budget-pharma-biotech-2023
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<blockquote cite="https://lighthousedata.io/data/marketing-budget-pharma-biotech-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>3%</strong> -- marketing budget for pharma biotech industry<br><small>Source: aqueous-digital.co.uk (2023) · <a href="https://lighthousedata.io/data/marketing-budget-pharma-biotech-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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