B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
50%
50% -- marketing budget for successful B2B SaaS companies (2022)
Marketing budgets were typically around the 50% mark of ARR for companies on a T2D3 growth trajectory like HubSpot and Salesforce.
- Refers to companies like HubSpot and Salesforce during their T2D3 growth trajectory
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
50%
Unit
Percentage
Data Vintage
2022
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
76
Source
howtosaas.com
Primary
Tier A
https://algocentricdigital.com/blog/saas-marketing-budget-benchmark/ ↗
Source Article
How Much Do SaaS Companies Spend On Marketing?
This is a common question that SaaS companies face when allocating their marketing budget. There are many factors to consider when making this decision, such as the size of the company, the stage of the product (pre-launch, MVP, PMF, Growth-Phase, Hyper-scaling), and the growth goals of your marketi…
Original Research
howtosaas.com
· Original study ↗
Methodology
Average marketing budgets across successful SaaS companies
Methodology documented
Segmentation
Channelrss_feed
Cite this stat
Plain Text
successful B2B SaaS companies: 50% marketing budget. Source: howtosaas.com (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/saas-marketing-budget-top-companies-2022
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<blockquote cite="https://lighthousedata.io/data/saas-marketing-budget-top-companies-2022" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>50%</strong> -- marketing budget for successful B2B SaaS companies<br><small>Source: howtosaas.com (2022) · <a href="https://lighthousedata.io/data/saas-marketing-budget-top-companies-2022" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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