B
Evidence Grade B
Graded
under review
Safe to Cite
Dated
0.25%
0.25% -- marketing budget for marketing measurement investment (2023)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
0.25%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
79
Source
UniFida
Primary
Tier A
https://unifida.co.uk/uncategorized/trust-in-marketing-measurement/ ↗
Source Article
Why Marketing Measurement Still Isn’t Trusted | Blog Post
More businesses have more marketing measurement data than ever, yet their confidence in decision-making hasn’t improved. Reporting looks stronger, and dashboards are more advanced, but trust hasn’t kept up. In this article, we explore why.
Trust in Marketing Measurement: The Key Points
- More data d…
Original Research
UniFida
· Original study ↗
Methodology
Typical percentage of media spend allocated to marketing measurement.
Methodology documented
Segmentation
Channelrss_feed
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Plain Text
marketing measurement investment: 0.25% marketing budget. Source: UniFida (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/marketing-measurement-investment-2023
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<blockquote cite="https://lighthousedata.io/data/marketing-measurement-investment-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>0.25%</strong> -- marketing budget for marketing measurement investment<br><small>Source: UniFida (2023) · <a href="https://lighthousedata.io/data/marketing-measurement-investment-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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