B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
$300
$300 -- marketing budget for OnePlus (2014)
OnePlus achieved over 500,000 device sales in less than a year on a marketing budget of $300.
- Attributed to TechnoBuffalo
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
$300
Unit
Currency Usd
Data Vintage
2014
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
TechnoBuffalo
Primary
Tier C
https://ownstartup.com/2015/12/07/what-every-startup-can-learn-from-oneplus/ ↗
Source Article
4 Lessons Every Startup Can Learn From OnePlus?
OnePlus One sold more than half a million devices in less than a year with just a marketing budget of $300- TechnoBuffalo
So, how did one plus disrupt the mobile Industry with the marketing budget that is so small?.
And here the things every startup can learn from OnePlus
Strategy 1: Narrow Market(G…
Original Research
TechnoBuffalo
· Original study ↗
Methodology
Secondhand claim attributed to TechnoBuffalo; figures refer to first year of OnePlus One sales (approx. 2014)
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
OnePlus: $300 marketing budget. Source: TechnoBuffalo (2014). Via Lighthouse Intelligence -- https://lighthousedata.io/data/oneplus-one-marketing-budget-2015
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<blockquote cite="https://lighthousedata.io/data/oneplus-one-marketing-budget-2015" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$300</strong> -- marketing budget for OnePlus<br><small>Source: TechnoBuffalo (2014) · <a href="https://lighthousedata.io/data/oneplus-one-marketing-budget-2015" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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