B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
$1,000,000,000
$1,000,000,000 -- marketing budget for Top five US banks (2018)
In 2018, each of the top five US banks spent at least US$1 billion on marketing.
- Represents spending per bank ('each'), not combined total across all five
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
$1,000,000,000
Unit
Currency Usd
Data Vintage
2018
Entity
Sample Size
5
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
EMI Strategic Marketing
Primary
Tier B
https://90seconds.com/blog/fintech-video-marketing-strategy/ ↗
Source Article
Why video should be the first consideration for your fintech marketing strategy
Original Research
EMI Strategic Marketing
· Original study ↗
Methodology
EMI Strategic Marketing analysis of banks' 2018 marketing spending
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Top five US banks: $1,000,000,000 marketing budget. Source: EMI Strategic Marketing (2018). Via Lighthouse Intelligence -- https://lighthousedata.io/data/top-us-banks-marketing-spend-2018
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<blockquote cite="https://lighthousedata.io/data/top-us-banks-marketing-spend-2018" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$1,000,000,000</strong> -- marketing budget for Top five US banks<br><small>Source: EMI Strategic Marketing (2018) · <a href="https://lighthousedata.io/data/top-us-banks-marketing-spend-2018" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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