B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
$500,000,000
$500,000,000 -- marketing budget for Subway (2013)
Subway had a marketing budget of more than $500 million.
- Stated as more than $500 million
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
$500,000,000
Unit
Currency Usd
Data Vintage
2013
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Sources (2)
Technomic Inc.
Primary
Tier B
http://www.nrn.com/advertising/study-subway-ads-succeed-relating-consumers?page=1 ↗
Source Article
Study: Subway ads succeed by relating to consumers
Also cited by
Nation's Restaurant News
http://www.nrn.com/advertising/study-subway-ads-succeed-relating-consumers?page=…
2026-09-28
Original Research
Technomic Inc.
· Original study ↗
Methodology
Cited by Technomic as context for study rankings
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Subway: $500,000,000 marketing budget. Source: Technomic Inc. (2013). Via Lighthouse Intelligence -- https://lighthousedata.io/data/subway-marketing-budget-2013
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<blockquote cite="https://lighthousedata.io/data/subway-marketing-budget-2013" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$500,000,000</strong> -- marketing budget for Subway<br><small>Source: Technomic Inc. (2013) · <a href="https://lighthousedata.io/data/subway-marketing-budget-2013" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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