B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
17.2%
17.2% -- marketing budget for public DTC (2025)
Public DTC cohort spent 17.2% of revenue on marketing in 2025.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
17.2%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
80
Source
Eightx
Primary
Tier A
https://eightx.co/blog/ecommerce-kpi-benchmark-report-2026 ↗
Source Article
2026 eCommerce KPI Benchmark Report (SEC 10-K Data) | Eightx
Ecommerce Benchmarks
2026 eCommerce KPI Benchmark Report (SEC 10-K Data)
Public DTC benchmarks built from SEC 10-K filings give you numbers your board will accept. Median gross margin across the cohort is 47%, median operating margin is negative 2.4%, and the top-quartile CAC payback is 8 months. Us…
Original Research
Eightx
· Original study ↗
Methodology
Derived from SEC 10-K filings of public DTC brands.
Methodology documented
Segmentation
Channelcommon_crawl
Cite this stat
Plain Text
public DTC: 17.2% marketing budget. Source: Eightx (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/median-marketing-spend-revenue-2025
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<blockquote cite="https://lighthousedata.io/data/median-marketing-spend-revenue-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>17.2%</strong> -- marketing budget for public DTC<br><small>Source: Eightx (2025) · <a href="https://lighthousedata.io/data/median-marketing-spend-revenue-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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