B Evidence Grade B Graded under review Safe to Cite Current

10.8%

10.8% -- marketing budget for General Business (2026)

Name: Marketing Budget Statistics
Creator: Lighthouse Intelligence
Published: 2026-06-22

2026 · The Retail Exec

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Attribution: The Retail Exec View source

Lighthouse Research Team

Last verified: 2026-06-22 · How we verify data →

Source verified Evidence graded

Value

10.8%

Unit

Percentage

Data Vintage

2026

Entity

General Business

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

62/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

The Retail Exec Primary Tier A

https://theretailexec.com/platform-management/ecommerce-tech-stack/ ↗

Confidence: 54/100 Vintage: 2026 Channel: Cc Extraction

Source Article

How to Build the Ultimate Ecommerce Tech Stack in 2026

Are you familiar with the story of David, a young shepherd, and Goliath, the giant? In a high-stakes single combat, David used the materials he had—five smooth stones and a slingshot—to knock out the sword-wielding warrior. Moral of the story? The right tools amplify your efforts and yield results. …

Original Research

The Retail Exec · Original study ↗

Methodology

Average marketing budget as a percentage of overall spend.

Methodology documented

Segmentation

Channelcommon_crawl

Cite this stat

Plain Text

General Business: 10.8% marketing budget. Source: The Retail Exec (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/marketing-budget-2026

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<blockquote cite="https://lighthousedata.io/data/marketing-budget-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>10.8%</strong> -- marketing budget for General Business<br><small>Source: The Retail Exec (2026) · <a href="https://lighthousedata.io/data/marketing-budget-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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