B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
9.4%
9.4% -- marketing budget for companies with annual earnings less than $250 million (2014)
The average marketing budget is 9.4% of total revenue for companies with annual earnings under $250 million.
- Includes the expenditure of very large companies in mature markets, which typically spend a significantly lower percentage of revenue.
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Lighthouse Research Team
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Evidence graded
Value
9.4%
Unit
Percentage
Data Vintage
2014
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
79
Source
strategicvantage.com
Primary
Tier A
https://strategicvantage.com/determining-your-2014-marketing-budget/ ↗
Source Article
Determining Your Marketing Budget - Strategic Vantage
How much a company invests in marketing and public relations can have a dramatic impact on a company’s growth. So what’s the magic number?
According to the global market intelligence firm IDC (International Data Corporation), the average marketing budget is 9.4% of total revenue for companies with a…
Original Research
strategicvantage.com
· Original study ↗
Methodology
Reported by IDC (International Data Corporation)
Methodology documented
Segmentation
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Cite this stat
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companies with annual earnings less than $250 million: 9.4% marketing budget. Source: strategicvantage.com (2014). Via Lighthouse Intelligence -- https://lighthousedata.io/data/average-marketing-budget-2014
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<blockquote cite="https://lighthousedata.io/data/average-marketing-budget-2014" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>9.4%</strong> -- marketing budget for companies with annual earnings less than $250 million<br><small>Source: strategicvantage.com (2014) · <a href="https://lighthousedata.io/data/average-marketing-budget-2014" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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