B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
3.8%
3.8% -- marketing budget for US retail/wholesale sector (2017)
According to the CMO Survey August 2017, the Retail/Wholesale sector allocated an average of 3.8% of revenue toward marketing budgets in 2017.
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Lighthouse Research Team
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Evidence graded
Value
3.8%
Unit
Percentage
Data Vintage
2017
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
75
Source
CMO Survey
Primary
Tier A
https://bonsaimediagroup.com/blog/determining-the-optimal-marketing-budget-the-bonsai-way/ ↗
Source Article
Determining the Optimal Marketing Budget, the Bonsai way
- Digital Marketing
- 06.21.2018
Determining the Optimal Marketing Budget, the Bonsai way
Here’s the deal - Marketing is crucial in both accessing and assessing, your consumer base. You may be offering the world the most revolutionary product or service, but no one will ever know about it if you don…
Original Research
CMO Survey
· Original study ↗
Methodology
Taken from the CMO Survey August 2017
Methodology documented
Segmentation
Channelrss_feed
Cite this stat
Plain Text
US retail/wholesale sector: 3.8% marketing budget. Source: CMO Survey (2017). Via Lighthouse Intelligence -- https://lighthousedata.io/data/retail-wholesale-marketing-budget-2017
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<blockquote cite="https://lighthousedata.io/data/retail-wholesale-marketing-budget-2017" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>3.8%</strong> -- marketing budget for US retail/wholesale sector<br><small>Source: CMO Survey (2017) · <a href="https://lighthousedata.io/data/retail-wholesale-marketing-budget-2017" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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