B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
7.7%
7.7% -- marketing budget for corporate marketing budgets (2024)
Corporate marketing budgets reached 7.7% of annual company revenues according to the 2024 Gartner CMO Spend Survey.
- Post-pandemic low
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
7.7%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
82
Source
Gartner
Primary
Tier A
https://www.cmswire.com/ecommerce/d2cs-last-stand-surviving-the-marketing-apocalypse/?utm_source=t.c… ↗
Source Article
D2C’s Last Stand: Surviving the Ecommerce Apocalypse
The Gist
- Cut content costs. Remix, reuse and lean on AI to stretch your content budget further.
- Expand your reach. Syndicate ecommerce listings to maximize visibility across multiple channels.
- Team up to survive. Collaborate with D2C peers to expand your audience and reduce marketing costs.
Si…
Original Research
Gartner
· Original study ↗
Methodology
Data from the 2024 Gartner CMO Spend Survey.
Methodology documented
Segmentation
Channelrss_feed
Cite this stat
Plain Text
corporate marketing budgets: 7.7% marketing budget. Source: Gartner (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/cmo-spend-survey-2024
HTML Embed
<blockquote cite="https://lighthousedata.io/data/cmo-spend-survey-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>7.7%</strong> -- marketing budget for corporate marketing budgets<br><small>Source: Gartner (2024) · <a href="https://lighthousedata.io/data/cmo-spend-survey-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.