B
Evidence Grade B
Graded
under review
Safe to Cite
Recent
30.6%
30.6% -- marketing budget for Paid Media (2025)
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
30.6%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
76
Source
Gartner
Primary
Tier A
https://whitehat-seo.co.uk/blog/info-articles/establish-optimal-marketing-budget-business/ ↗
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Establish an Optimal Marketing Budget | Whitehat
Establish an Optimal Marketing Budget
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The two most authoritative marketing spend surveys tell a consistent story: budgets remain structurally lower than pre-pandemic levels and…
Original Research
Gartner
· Original study ↗
Methodology
Gartner report on marketing budget allocation
Methodology documented
Segmentation
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Cite this stat
Plain Text
Paid Media: 30.6% marketing budget. Source: Gartner (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/paid-media-share-2025
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<blockquote cite="https://lighthousedata.io/data/paid-media-share-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>30.6%</strong> -- marketing budget for Paid Media<br><small>Source: Gartner (2025) · <a href="https://lighthousedata.io/data/paid-media-share-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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