B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
5.5%
5.5% -- marketing budget for Retail / E-commerce (2025)
The average marketing budget for the Retail / E-commerce industry is 5.50% of company revenue.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
5.5%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
76
Source
seoprofy.com
Primary
Tier A
https://seoprofy.com/blog/average-marketing-budget-by-industry/ ↗
Source Article
Average Marketing Budget by Industry | SeoProfy
Ask five different companies how they calculate marketing budgets, and you get five different logics. You shouldn’t rely solely on guesswork when calculating the expenses. Knowing the average marketing budget by industry will help you set a realistic starting point and avoid randomness.
Many factors…
Original Research
seoprofy.com
· Original study ↗
Methodology
Analysis of recent reports on average marketing budgets by industry
Methodology documented
Segmentation
Channelrss_feed
Cite this stat
Plain Text
Retail / E-commerce: 5.5% marketing budget. Source: seoprofy.com (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/retail-ecommerce-marketing-budget
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<blockquote cite="https://lighthousedata.io/data/retail-ecommerce-marketing-budget" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>5.5%</strong> -- marketing budget for Retail / E-commerce<br><small>Source: seoprofy.com (2025) · <a href="https://lighthousedata.io/data/retail-ecommerce-marketing-budget" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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