B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
4.5%
4.5% -- marketing budget for companies earning $100-$499 million (2015)
Companies with $100-$499 million in sales revenues spent on average 4.5% of their revenues on marketing in 2015.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
4.5%
Unit
Percentage
Data Vintage
2015
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
79
Source
CMO Survey
Primary
Tier A
https://strategicvantage.com/whats-the-optimal-marketing-budget/ ↗
Source Article
What’s the Optimal Marketing Budget? - Strategic Vantage
Most companies grapple with how much to invest in marketing. What percentage of their revenues should they spend? Under the umbrella of “marketing” we include branding, advertising, public relations and social media.
Most small to medium-sized companies tend to under-invest in marketing, taking the …
Original Research
CMO Survey
· Original study ↗
Methodology
CMO Survey February 2015 Report
Methodology documented
Segmentation
Channelrss_feed
Cite this stat
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companies earning $100-$499 million: 4.5% marketing budget. Source: CMO Survey (2015). Via Lighthouse Intelligence -- https://lighthousedata.io/data/marketing-investment-large-companies-2015
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<blockquote cite="https://lighthousedata.io/data/marketing-investment-large-companies-2015" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>4.5%</strong> -- marketing budget for companies earning $100-$499 million<br><small>Source: CMO Survey (2015) · <a href="https://lighthousedata.io/data/marketing-investment-large-companies-2015" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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