B
Evidence Grade B
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accuracy verified by the review judge
Safe to Cite
Dated
11.2%
11.2% -- marketing budget for US and UK marketing executives (2018)
Marketing budgets accounted for 11.2% of overall company revenue in 2018 according to surveyed marketing executives in the US and UK.
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Lighthouse Research Team
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Evidence graded
Value
11.2%
Unit
Percentage
Data Vintage
2018
Entity
Sample Size
340
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
60
Independence
30
Methodology
45
Freshness
79
Source
Gartner
Primary
Tier A
https://www.cmswire.com/digital-marketing/cmos-share-ways-to-save-money-as-martech-investments-decli… ↗
Source Article
CMOs Share Ways to Save Money as Martech Investments Decline
Chief marketing officers remain hopeful that their budgets will increase in 2020, but numbers don’t lie. According to the Gartner CMO Spend Survey 2019-2020 (registration required) released earlier this month, marketing budgets have dropped below 11% for the first time since 2014. The survey of more…
Original Research
Gartner
· Original study ↗
Methodology
Gartner CMO Spend Survey 2019-2020
Methodology documented
Segmentation
Channelrss_feed
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US and UK marketing executives: 11.2% marketing budget. Source: Gartner (2018). Via Lighthouse Intelligence -- https://lighthousedata.io/data/marketing-budget-2018
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<blockquote cite="https://lighthousedata.io/data/marketing-budget-2018" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>11.2%</strong> -- marketing budget for US and UK marketing executives<br><small>Source: Gartner (2018) · <a href="https://lighthousedata.io/data/marketing-budget-2018" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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