B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
68%
68% -- marketing budget for Australian SMBs (H2 2020)
68% of Australian SMBs still have marketing related spending budgeted for the next six months.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
68%
Unit
Percentage
Data Vintage
H2 2020
Entity
Sample Size
442
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
78
Source
AANA
Primary
Tier A
https://aana.com.au/2020/08/05/new-research-oz-advertising-spend-intention-for-the-second-half-of-20… ↗
Source Article
New research – Oz advertising spend intention for the second half of 2020 – AANA
New research – Oz advertising spend intention for the second half of 2020
Half of Aussie Marketers waiting for better times before committing budget & shift to online set to accelerate.
68% OF SMBs[1] and 87% of large businesses[2] still have marketing related spending budgeted for the next six mont…
Original Research
AANA
· Original study ↗
Methodology
Survey of small, medium, and large businesses regarding marketing spend intentions.
Methodology documented
Segmentation
Channelrss_feed
Cite this stat
Plain Text
Australian SMBs: 68% marketing budget. Source: AANA (H2 2020). Via Lighthouse Intelligence -- https://lighthousedata.io/data/smb-marketing-budget-2020
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<blockquote cite="https://lighthousedata.io/data/smb-marketing-budget-2020" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>68%</strong> -- marketing budget for Australian SMBs<br><small>Source: AANA (H2 2020) · <a href="https://lighthousedata.io/data/smb-marketing-budget-2020" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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