B
Evidence Grade B
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Recent
7.7%
7.7% -- marketing budget percentage of revenue for CMOs (2025)
The 2025 Gartner CMO Spend Survey found that marketing budgets accounted for 7.7% of company revenue.
- Marketing budgets remained flat at this level for a second consecutive year.
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Lighthouse Research Team
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Evidence graded
Value
7.7%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
50
Methodology
45
Freshness
86
Sources (2)
Gartner
Primary
Tier A
https://www.aidigital.com/blog/integrated-marketing-systems ↗
Source Article
CMOs turn to GenAI, cut back on agencies as budgets remain flat: Gartner - Brand Innovators
- CMOs are working with flat budgets in 2025, making up 7.7% of overall company revenue, according to a new report from Gartner. The 7.7% metric remains the same as last year.
- The annual Gartner 2025 CMO Spend Survey report revealed that 59 percent of CMOs report they have insufficient budget to e…
Also cited by
2026-07-17
Original Research
Gartner
· Original study ↗
Methodology
2025 Gartner CMO Spend Survey
Segmentation
Channelcommon_crawl
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CMOs: 7.7% marketing budget percentage of revenue. Source: Gartner (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/gartner-cmo-spend-survey-2025
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<blockquote cite="https://lighthousedata.io/data/gartner-cmo-spend-survey-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>7.7%</strong> -- marketing budget percentage of revenue for CMOs<br><small>Source: Gartner (2025) · <a href="https://lighthousedata.io/data/gartner-cmo-spend-survey-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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