B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
7.7%
7.7% -- marketing budget percentage for Gartner's 2025 CMO Spend Survey (2025)
Marketing budgets represent 7.7% of overall company revenue in 2025.
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Lighthouse Research Team
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Evidence graded
Value
7.7%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
79
Source
Gartner
Primary
Tier A
https://staging.evokad.com/marketing-budget-optimization-limited-resources/ ↗
Source Article
Marketing Budget Optimization with Limited Resources in 2025
Marketing Budget Optimization: How CMOs Are Maximizing ROI with Limited Resources in 2025
The 2025 Marketing Reality — Flat Budgets, Rising Expectations
In 2025, Chief Marketing Officers face a paradox that defines the modern marketing landscape: expectations are higher than ever, but budgets remain…
Original Research
Gartner
· Original study ↗
Methodology
Gartner's 2025 CMO Spend Survey
Methodology documented
Segmentation
Channelrss_feed
Cite this stat
Plain Text
Gartner's 2025 CMO Spend Survey: 7.7% marketing budget percentage. Source: Gartner (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/marketing-budgets-2025
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<blockquote cite="https://lighthousedata.io/data/marketing-budgets-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>7.7%</strong> -- marketing budget percentage for Gartner's 2025 CMO Spend Survey<br><small>Source: Gartner (2025) · <a href="https://lighthousedata.io/data/marketing-budgets-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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