B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
9.4%
9.4% -- marketing budget percentage for Deloitte/Duke CMO Survey (2025)
According to The CMO Survey (Deloitte, Duke University, and AMA), marketing budgets averaged 9.4% of company revenues in their latest 2025 data, up from 7.7% in 2024.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
9.4%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
78
Source
Deloitte
Primary
Tier A
https://boomcycle.com/blog/right-percentage-of-gross-revenue-to-invest-in-marketing/ ↗
Source Article
Average Marketing Budget as a Percentage of Revenue (March 2026)
What Companies Actually Spent on Marketing Last Year
Two major surveys track marketing budgets every year. They produce different numbers, and understanding why matters more than memorizing either one.
Gartner’s 2025 CMO Spend Survey surveyed 402 CMOs, mostly at companies with $1 billion or more in …
Original Research
Deloitte
· Original study ↗
Methodology
Survey conducted by Deloitte, Duke University, and the American Marketing Association.
Methodology documented
Segmentation
Channelrss_feed
Cite this stat
Plain Text
Deloitte/Duke CMO Survey: 9.4% marketing budget percentage. Source: Deloitte (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/deloitte-cmo-survey-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/deloitte-cmo-survey-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>9.4%</strong> -- marketing budget percentage for Deloitte/Duke CMO Survey<br><small>Source: Deloitte (2025) · <a href="https://lighthousedata.io/data/deloitte-cmo-survey-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.