B
Evidence Grade B
Graded
under review
Safe to Cite
Current
2%
2% -- marketing budget percentage for businesses (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
2%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
TIDIO
Primary
Tier B
https://biz.booksy.com/blog/spa-salon-marketing-budget-tips ↗
Source Article
The Essentials Of Creating A Marketing Budget For Spa, Salon Or Barbershop: Tips, Sample Marketing Budget + Free Planner
Original Research
TIDIO
· Original study ↗
Methodology
Cited from TIDIO research by Booksy blog; figure is an upper bound ('less than 2%') of total budget allocated to marketing. No survey methodology stated in source.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
businesses: 2% marketing budget percentage. Source: TIDIO (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/businesses-marketing-budget-under-2-percent
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<blockquote cite="https://lighthousedata.io/data/businesses-marketing-budget-under-2-percent" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>2%</strong> -- marketing budget percentage for businesses<br><small>Source: TIDIO (2026) · <a href="https://lighthousedata.io/data/businesses-marketing-budget-under-2-percent" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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