B
Evidence Grade B
Verified
not independently verified
Safe to Cite
Current
10%
10% -- marketing budget percentage of revenue for Under Armour (FY2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
10%
Unit
Percentage
Data Vintage
FY2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Under Armour
Primary
Tier A
https://www.retaildive.com/news/will-people-pay-more-under-armour-discounts-full-price/827321/ ↗
Source Article
Will people pay more for Under Armour?
Flouting signs of soft demand, CEO Kevin Plank on Friday said that “consumers are going to choose Under Armour at a premium.”
Original Research
Under Armour
· Original study ↗
Methodology
Company guidance; CFO said it will land at the lower end of the 10%-11% range; midpoint used
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Under Armour: 10% marketing budget percentage of revenue. Source: Under Armour (FY2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/under-armour-marketing-spend-share
HTML Embed
<blockquote cite="https://lighthousedata.io/data/under-armour-marketing-spend-share" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>10%</strong> -- marketing budget percentage of revenue for Under Armour<br><small>Source: Under Armour (FY2026) · <a href="https://lighthousedata.io/data/under-armour-marketing-spend-share" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.