B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
7.8%
7.8% -- marketing budget percentage of revenue for overall marketing budgets (2026)
Marketing budgets represent an average of 7.8% of company revenue in 2026.
- Majority of respondents report annual revenue of over $1 billion
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
7.8%
Unit
Percentage
Data Vintage
2026
Entity
Sample Size
401
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
83
Source
Gartner
Primary
Tier A
https://martechvibe.com/article/cmos-prioritise-ai-investment-but-operational-readiness-falls-behind ↗
Source Article
CMOs Prioritise AI Investment, but Operational Readiness Falls Behind
CMOs Prioritise AI Investment, but Operational Readiness Falls Behind
A new survey reveals CMOs are increasing AI investments, but most marketing organisations still lack the operational readiness, governance and talent needed to scale AI successfully.
As AI adoption accelerates across the marketing…
Original Research
Gartner
· Original study ↗
Methodology
Annual Gartner CMO Spend Survey conducted January through March 2026
Methodology documented
Segmentation
Channelcommon_crawl
Cite this stat
Plain Text
overall marketing budgets: 7.8% marketing budget percentage of revenue. Source: Gartner (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/marketing-budget-revenue-2026
HTML Embed
<blockquote cite="https://lighthousedata.io/data/marketing-budget-revenue-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>7.8%</strong> -- marketing budget percentage of revenue for overall marketing budgets<br><small>Source: Gartner (2026) · <a href="https://lighthousedata.io/data/marketing-budget-revenue-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.