Viewability Rate
Statistics & Benchmarks

Verified viewability rate data across 1 regions. Sourced from primary research and validated with evidence grading.

47 data points · 1 regions · Updated 2026-10-02

Compare by Region

Global Region

47 stats
Invibes' campaign for MUSE marketing
76.000000%
Percentage 2024
Southeast Asia display advertising
53.000000%
Percentage Q4 2016
Lenovo CTV campaign (premium CTV inventory) Retail
96.000000%
Percentage 2025
premium positioning
75.000000%
Percentage 2026
IBSA Italy FlectorGO product campaign
88.900000%
Percentage 2026
US digital advertising
53.600000%
Percentage H1 2016
Mercedes-Benz Automotive
87.000000%
Percentage 2021-2022
Indonesia
67.600000%
Percentage 2024
Bridgestone marketing
81.000000%
Percentage 2026
Below-the-fold display placements marketing
40.000000%
Percentage 2026
desktop banner ad inventory AdTech
64.000000%
Percentage 2026
mid to low-funnel campaigns marketing
70.000000%
Percentage 2026
Viber marketing
65.000000%
Percentage 2026
UK display campaigns marketing
58.000000%
Percentage Q2 2018
Coca-Cola marketing
99.100000%
Percentage 2024
Zimo marketing
69.000000%
Percentage 2024
Viber Desktop video ad placement marketing
90.000000%
Percentage 2024
Opti Digital publisher network marketing
70.000000%
Percentage 2024
Desktop Video Ads marketing
75.200000%
Percentage H1 2020
Australia (mobile web video) marketing
70.900000%
Percentage H2 2019
display ads in the UK
57.400000%
Percentage H1 2016
display ads in the US
53.600000%
Percentage H1 2016
UK banner ads
58.000000%
Percentage Q2 2023
Gourmet Ads Kitchen Mixer Campaign
73.100000%
Percentage 2023
mobile web display ads in the UK
57.600000%
Percentage H1 2018
global mobile web video
73.700000%
Percentage H2 2020
industry standard threshold
50.000000%
Percentage 2026
Desktop Skins marketing
86.000000%
Percentage 2022
In-Screen Expandables marketing
56.000000%
Percentage 2022
Teads VCPM and CPCV buys Media
100.000000%
Percentage 2020
display advertising in Southeast Asia
53.000000%
Percentage 2016
PubMatic High Viewability Video Auction Package
80.000000%
Percentage 2023
Sublime
92.000000%
Percentage 2023
PubMatic High Viewability Display Auction Package
80.000000%
Percentage 2023
EPROFESSIONAL on AdDefend reach marketing
65.000000%
Percentage Q2 2019
smartclip video ads marketing
100.000000%
Percentage Q2 2018
ScrollX campaigns
65.200000%
Percentage 2018
TruSkin campaigns
91.410000%
Percentage 2018
Display Ads in Germany
61.000000%
Percentage 2022
UK display ads
58.000000%
Percentage Q2 2018
Australia desktop video ads
77.700000%
Percentage H1 2019
Global rich media ads served by DG MediaMind marketing
63.000000%
Percentage 2012-09
Web (global) marketing
66.000000%
Percentage 2016
Web marketing
66.000000%
Percentage 2016
digital media marketing
50.000000%
Percentage 2014
UK mobile-app display marketing
72.900000%
Percentage H2 2020
Australia (desktop display) marketing
71.700000%
Percentage H2 2019

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