B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

75.2%

75.2% -- viewability rate for Desktop Video Ads (H1 2020)

Name: Viewability Rate Statistics
Creator: Lighthouse Intelligence
Published: 2026-08-10

H1 2020 · Integral Ad Science

The global viewability benchmark for desktop video ads was 75.2% in H1 2020.

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Attribution: Integral Ad Science View source

Lighthouse Research Team

Last verified: 2026-08-10 · How we verify data →

Source verified Evidence graded

Value

75.2%

Unit

Percentage

Data Vintage

H1 2020

Entity

Desktop Video Ads

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

68/100 confidence

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Sources (3)

Integral Ad Science Primary Tier A

https://ppc.land/ias-releases-benchmarks-for-the-first-half-2020/ ↗

Confidence: 53/100 Vintage: H1 2020 Channel: Common Crawl

Source Article

IAS releases benchmarks for the first half 2020

Integral Ad Science yesterday released the Media Quality Report H1 2020. The report contains global benchmarks on viewability, time-in-view, ad fraud, and brand safety. The global benchmarks for viewability: - Desktop Display: H1 2019 69.2% H1 2020 71.9% - Desktop Video: H1 2019 71.9% H1 2020 75.2% …

Also cited by

statista.com https://www.statista.com/

2026-08-19

exchangewire.com https://www.exchangewire.com/

2026-08-19

Original Research

Integral Ad Science · Original study ↗

Segmentation

Industrymarketing

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Plain Text

Desktop Video Ads: 75.2% viewability rate. Source: Integral Ad Science (H1 2020). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ias-viewability-desktop-video-h1-2020

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<blockquote cite="https://lighthousedata.io/data/ias-viewability-desktop-video-h1-2020" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>75.2%</strong> -- viewability rate for Desktop Video Ads<br><small>Source: Integral Ad Science (H1 2020) · <a href="https://lighthousedata.io/data/ias-viewability-desktop-video-h1-2020" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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