C
Evidence Grade C
Graded
accuracy verified by the review judge
Use with Hedging
Current
88.9%
88.9% -- viewability rate for IBSA Italy FlectorGO product campaign (2026)
The Adlook campaign for IBSA Italy's FlectorGO product achieved an 88.9% viewability rate.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
88.9%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
C
Moderate quality evidence
Useful directional data with some methodological gaps. Treat as indicative rather than definitive -- corroborate before citing in formal research.
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
86
Sources (6)
Adlook
Primary
Tier A
https://www.adlook.com/case-studies/adlook-x-ibsa ↗
Source Article
Adlook x IBSA Italy Case Study - Adlook
The Client
IBSA Italy is part of the Institut Biochimique SA Group, a Swiss multinational pharmaceutical company present in over 90 countries. For a pharmaceutical brand like IBSA, communication is not just a matter of numbers, but of trust and clarity. For the launch of its FlectorGO product campai…
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amraandelma.com
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Original Research
Adlook
· Original study ↗
Methodology
DoubleVerify, 2025
Methodology documented
Segmentation
Channelcommon_crawl
Cite this stat
Suggested hedging: According to limited, single-source data, based on claims without stated methodology, with unverified sample sizes...
Plain Text
IBSA Italy FlectorGO product campaign: 88.9% viewability rate. Source: Adlook (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/viewability-rate-ibsa-campaign
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<blockquote cite="https://lighthousedata.io/data/viewability-rate-ibsa-campaign" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>88.9%</strong> -- viewability rate for IBSA Italy FlectorGO product campaign<br><small>Source: Adlook (2026) · <a href="https://lighthousedata.io/data/viewability-rate-ibsa-campaign" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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