B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
53%
53% -- viewability rate for display advertising in Southeast Asia (2016)
The average viewability rate of desktop display advertising in Southeast Asia stood at 53 per cent between August and October 2016.
- The study only covered display ads on desktop
- Uses the MRC definition of viewability (50 per cent of pixels visible for one continuous second)
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
53%
Unit
Percentage
Data Vintage
2016
Entity
Sample Size
424,000,000
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
20
Independence
30
Methodology
45
Freshness
86
Source
IAB Singapore
Primary
Tier A
http://mobilemarketingmagazine.com/viewability-at-53-per-cent-in-southeast-asia-says-iab ↗
Source Article
Viewability at 53 per cent in Southeast Asia, says IAB - Mobile Marketing Magazine
Viewability at 53 per cent in Southeast Asia, says IAB
- Wednesday, July 12th, 2017
- Share this article:
The average viewability rate of display advertising in Southeast Asia stands at 53 per cent, according to the first report of its kind from IAB Singapore.
The study is based on 424 million impre…
Original Research
IAB Singapore
· Original study ↗
Methodology
Measured between August-October 2016 by comScore, Integral Ad Science and Moat.
Methodology documented
Segmentation
Channelgovernment
Cite this stat
Plain Text
display advertising in Southeast Asia: 53% viewability rate. Source: IAB Singapore (2016). Via Lighthouse Intelligence -- https://lighthousedata.io/data/viewability-rate-southeast-asia-2016
HTML Embed
<blockquote cite="https://lighthousedata.io/data/viewability-rate-southeast-asia-2016" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>53%</strong> -- viewability rate for display advertising in Southeast Asia<br><small>Source: IAB Singapore (2016) · <a href="https://lighthousedata.io/data/viewability-rate-southeast-asia-2016" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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