C
Evidence Grade C
Graded
under review
Use with Hedging
Current
75%
75% -- viewability rate for premium positioning (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
75%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
C
Moderate quality evidence
Useful directional data with some methodological gaps. Treat as indicative rather than definitive -- corroborate before citing in formal research.
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
86
Sources (6)
Playwire
Primary
Tier A
https://www.playwire.com/blog/ad-revenue-defintion-what-is-ad-revenue ↗
Source Article
Ad Revenue Definition: What is Ad Revenue?
Ad Revenue Definition: What is Ad Revenue?
November 19, 2025
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exchangewire.com
https://www.exchangewire.com/
2026-08-18
amraandelma.com
https://www.amraandelma.com/
2026-08-18
Original Research
Playwire
· Original study ↗
Methodology
Premium positioning viewability benchmarks.
Methodology documented
Segmentation
Channelcommon_crawl
Cite this stat
Suggested hedging: According to limited, single-source data, based on claims without stated methodology, with unverified sample sizes...
Plain Text
premium positioning: 75% viewability rate. Source: Playwire (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/premium-viewability-performance
HTML Embed
<blockquote cite="https://lighthousedata.io/data/premium-viewability-performance" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>75%</strong> -- viewability rate for premium positioning<br><small>Source: Playwire (2026) · <a href="https://lighthousedata.io/data/premium-viewability-performance" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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