B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
87%
87% -- viewability rate for Mercedes-Benz (2021-2022)
Mercedes-Benz video ad campaigns run by RTB House in 2021 and 2022 achieved a viewability rate of 87%.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
87%
Unit
Percentage
Data Vintage
2021-2022
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
RTB House
Primary
Tier B
https://www.rtbhouse.com/case-studies/mercedes-benz ↗
Source Article
Mercedes - case study | RTB House
Mercedes Case study
Sleek, Safe, and High-performance Branding Ads for Mercedes-Benz
Iconic auto brand uses Deep Learning to find the right target audience.
Unique users reached
Viewability
Video completion rate
Introduction
About the client
Mercedes-Benz is one of the world’s most iconic automotive…
Original Research
RTB House
· Original study ↗
Methodology
Vendor case study; RTB House programmatic campaigns for Mercedes-Benz
Methodology documented
Segmentation
IndustryAutomotive
Company SizeEnterprise
RegionGlobal
Channelpaid_ads
Cite this stat
Plain Text
Mercedes-Benz: 87% viewability rate. Source: RTB House (2021-2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/mercedes-ad-viewability-rtb-house
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<blockquote cite="https://lighthousedata.io/data/mercedes-ad-viewability-rtb-house" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>87%</strong> -- viewability rate for Mercedes-Benz<br><small>Source: RTB House (2021-2022) · <a href="https://lighthousedata.io/data/mercedes-ad-viewability-rtb-house" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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