B Evidence Grade B Graded under review Safe to Cite Recent

96%

96% -- viewability rate for Lenovo CTV campaign (premium CTV inventory) (2025)

Name: Viewability Rate Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-18

2025 · Act Bold

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Attribution: Act Bold View source

Lighthouse Research Team

Last verified: 2026-09-18 · How we verify data →

Source verified Evidence graded

Value

96%

Unit

Percentage

Data Vintage

2025

Entity

Lenovo CTV campaign (premium CTV inventory)

Geography

Global

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

Act Bold Primary Tier B

https://actbold.com/case-studies/lenovo-ctv ↗

Confidence: 53/100 Vintage: 2025 Channel: Deep Crawl

Source Article

Lenovo CTV — +412% Brand Lift, 96% Viewability | Act Bold Case Study

Lenovo CTV The Lenovo CTV engagement scaled connected-television programmatic for an enterprise tech brand at a moment when most B2B buyers had assumed CTV was a B2C-only channel. The program proved otherwise — and at a CPM that beat linear. The engagement was scoped to test a hypothesis most enterp…

Original Research

Act Bold · Original study ↗

Methodology

Agency case study; viewability on premium CTV inventory mix

Methodology documented

Segmentation

IndustryRetail Company SizeEnterprise RegionGlobal ChannelCTV

Cite this stat

Plain Text

Lenovo CTV campaign (premium CTV inventory): 96% viewability rate. Source: Act Bold (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/lenovo-ctv-viewability-96

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<blockquote cite="https://lighthousedata.io/data/lenovo-ctv-viewability-96" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>96%</strong> -- viewability rate for Lenovo CTV campaign (premium CTV inventory)<br><small>Source: Act Bold (2025) · <a href="https://lighthousedata.io/data/lenovo-ctv-viewability-96" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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