B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
86%
86% -- viewability for Desktop Skins (2023)
The Desktop Skins ad format achieved an 86% viewability rate during the Co-Op campaign.
- Benchmark was 85%
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
86%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
80
Source
Mobile Marketing Magazine
Primary
Tier A
https://mobilemarketingmagazine.com/gumgum-ramps-up-engagement-for-co-op-across-uk-with-high-impact-… ↗
Source Article
GumGum ramps up engagement for Co-Op across UK with high-impact, contextual ads - Mobile Marketing Magazine
GumGum ramps up engagement for Co-Op across UK with high-impact, contextual ads
- Thursday, June 15th, 2023
- Share this article:
GumGum, the contextual-first, digital advertising platform, partnered with leading grocery chain, Co-op, with the aim of supersizing engagement around its summer 2022 foo…
Original Research
Mobile Marketing Magazine
· Original study ↗
Methodology
Campaign performance metrics compared to industry benchmarks.
Methodology documented
Segmentation
Channelrss_feed
Cite this stat
Plain Text
Desktop Skins: 86% viewability. Source: Mobile Marketing Magazine (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/desktop-skins-viewability
HTML Embed
<blockquote cite="https://lighthousedata.io/data/desktop-skins-viewability" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>86%</strong> -- viewability for Desktop Skins<br><small>Source: Mobile Marketing Magazine (2023) · <a href="https://lighthousedata.io/data/desktop-skins-viewability" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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