B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
73%
73% -- viewability for video advertising in Eastern Europe (2024)
According to DoubleVerify data for 2024, the average authentic viewability rate for video in Eastern Europe was 73%.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
73%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
79
Source
DoubleVerify
Primary
Tier A
https://integralads.com/insider/media-quality-report-20th-edition/ ↗
Source Article
Jak mierzyć i analizować kreacje wideo - NowyMarketing - Where's the beef?
W natłoku treści coraz trudniej jednak efektywnie dotrzeć z przekazem do interesujących nas użytkowników. Dlatego kluczowe znaczenie ma nie tylko tworzenie jakościowych materiałów wideo, ale również precyzyjna analiza ich skuteczności – dopasowana do celu kampanii i platformy, na której są emitowane…
Original Research
DoubleVerify
· Original study ↗
Methodology
Data from DoubleVerify
Methodology documented
Segmentation
Channelrss_feed
Cite this stat
Plain Text
video advertising in Eastern Europe: 73% viewability. Source: DoubleVerify (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/viewability-eastern-europe-2024
HTML Embed
<blockquote cite="https://lighthousedata.io/data/viewability-eastern-europe-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>73%</strong> -- viewability for video advertising in Eastern Europe<br><small>Source: DoubleVerify (2024) · <a href="https://lighthousedata.io/data/viewability-eastern-europe-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.