B
Evidence Grade B
Graded
under review
Safe to Cite
Dated
93%
93% -- viewability for Burger King Germany (2023)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
93%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
70
Methodology
45
Freshness
80
Source
GumGum
Primary
Tier A
https://www.thedigitalvoice.co.uk/burger-king-germany-delivers-bold-intuitive-storytelling-in-first-… ↗
Source Article
Burger King® Germany delivers “bold, intuitive” storytelling in first test of GumGum Velocity format
GumGum, the contextual-first technology leader transforming digital advertising, today announced the results of a test campaign for Burger King® Germany that used a pioneering new motion-led ad format. Developed by GumGum and launching this week in Europe, the UK and North America, Velocity is a scr…
Original Research
GumGum
· Original study ↗
Methodology
Test campaign results
Methodology documented
Segmentation
Channelcommon_crawl
Cite this stat
Plain Text
Burger King Germany: 93% viewability. Source: GumGum (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/burger-king-germany-velocity-viewability
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<blockquote cite="https://lighthousedata.io/data/burger-king-germany-velocity-viewability" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>93%</strong> -- viewability for Burger King Germany<br><small>Source: GumGum (2023) · <a href="https://lighthousedata.io/data/burger-king-germany-velocity-viewability" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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